Philippine Poplu

A bespoke portfolio website for a luxury brand illustrator featuring unique handwritten navigation and a masonry-style grid with a fluid layout.


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This is a bespoke website project for a highly-talented illustrator from Paris which is one of my all-time favorite projects. Philippine Poplu has done work for the luxury industry in Paris including well-known home decor brands like Pierre Frey and coveted fashion brands such as Hermès and Saint Laurent. After years of depending on word-of-mouth to get new work, she was increasingly getting more and more requests from potential clients to see her portfolio on a website until she finally couldn’t put it off anymore.

Philippine had a good idea of what she wanted but was extremely frustrated trying to translate her vision into a real website using Wix (which would have been impossible given its limitations). She came to me for help to translate her vision into reality.

The final outcome was a minimal-looking website with a strong image focus. Special touches were added throughout the website such as her hand-written navigation menu and hand-drawn arrows for her slideshows, giving the website a distinctive personal style. Also featured is a masonry-style grid to showcase her portfolio projects with a category filter to help the website visitor sort through her projects more easily. The layout of most portfolio grids tend to look structured and rigid. However, to compliment the exuberant personality of her work, I’ve designed the grid to look more interesting by giving it an irregular random layout with variable image sizes. Each time she adds more projects to the website, this page is going to look different for an extra element of fun!

The grid on the Publication page works in a similar manner except that it opens a lightbox gallery of images with titles and hand-drawn elements added.

As Philippine wanted the ability to make website updates on her own, the Admin Area of the website (also known as the backend) was specially customized with Custom Post Types and Advanced Custom Fields. To wrap things up, User Manuals were created which I ran through in a Training Session with her after the website launch.

Translating a Client's Vision into Reality

Website with a personal touch

Exploring other design layouts

User Manuals for Making Website Updates

Happy Client, Happy Designer

SERVICES PROVIDED: Custom Website Design & Development, WordPress Training